From Idea to Direction — The Social Hub Porto · 18 September 2026 · from €79 · 16 spots only
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Three in-person workshops in Porto. Each one grounded in research. Each one focused on a different corner of our proven framework, the Value Triangle: who you are, how you communicate, and what you build.
Most startup education and most personal development education fail for the same reason. They treat three deeply connected things as separate subjects.
Three interconnected forces. Personal development, marketing, and entrepreneurship are not separate subjects. They feed each other. A founder who does not know their own values cannot build a credible brand. A brand without a genuine value proposition cannot sustain a business.
Each workshop stands alone. Together, they take you from internal clarity to external credibility to commercial viability.
One of the things I appreciated most was how approachable Marco is. He has a lot of experience, and he explains things in a very practical, easy-to-understand way. He is always available for his students. Whether during class or afterwards, he listens, answers questions, and helps people move forward with their ideas. If you are looking for someone who combines experience, energy, and genuine support, I can definitely recommend Professor Marco.
I have known Marco in a personal capacity for a number of years. He is one of the most passionate, positive yet practical people that I have ever met. He brings a wealth of experience - both lived and academic - grounded in kindness, compassion and a real care for the people who trust him with whichever role is required. Marco is ambitious, inventive, inspiring, driven by his own growth and development alongside that of those who work with him. He really cares about impact, change and transformation and encourages all those around him to show up as their absolute best.
There were many times during university when I felt overwhelmed trying to balance work and my studies. It wasn’t easy, and there were moments when I genuinely questioned whether I would make it to graduation. Marco was one of the people who helped me through that period. He always took the time to listen and encouraged me to keep going when things felt difficult. Looking back, he is one of the reasons I graduated. The support and encouragement he gave me during those years meant more than he probably realizes. Marco never focused only on what we were studying. He encouraged us to think about ourselves, our goals, our values, and what we wanted to achieve in life. If you are considering joining one of his workshops, I would strongly encourage you to do so. His classes taught me that understanding yourself and your values is often the first step toward building something meaningful and lasting.
Marco Bagheri challenged me to be different. When I was a young marketing student in Porto, Marco was my professor and challenged me to record a video CV. Which, to be fair, makes total sense. If you can’t sell yourself, how will you sell some brand or product? I did it, it was a success, and he even posted it on his LinkedIn to help me out. I actually learned the concepts of Brand Activation and Guerrilla Marketing from him. Essential. The point is, I’m thankful to Marco for rooting for me and helping me push my limits. For helping me become a better professional. So, if you are considering working with Marco, go forward and invest in yourself. I’m sure your experience will be as good as mine.
Learning with Professor Marco over the past three years has genuinely changed the way I show up for myself. In my second year, we had a project that pushed me far outside my comfort zone - a sales market. I had always believed I wasn’t good at anything related to sales or persuasion, and I went into it convinced I would fail. But with Marco’s support and patience, something shifted. The project turned out to be a success, and for the first time, I saw that I was capable of much more than I thought. Looking back, it wasn’t just the project itself; it was the way he guided me through it. He helped me see potential where I only saw limitations. Little by little, I started noticing the shift, I became more confident, more curious, and more willing to take risks. Today, in my professional life, I’ve become someone I never imagined I could be. Marco created a space where I felt safe to question, to try, to fail, and to try again. That space allowed me to grow in ways I didn’t expect. Countless stories, countless classes, and through all of them, I learned not only to be a better person, but also to believe in myself. It wasn’t possible without Professor Marco's endless support.
More than just a teacher, I felt like I had found my mentor. Today, I am proud to call him a friend. Professor Bagheri was my teacher while I was studying as an Erasmus exchange student. Having no prior experience in entrepreneurship, the course created and led by professor Bagheri, taught me to recognize (and act upon) challenges and opportunities, both locally and globally. As a long-time entrepreneur and educator, professor Bagheri always led by example, offering plenty of tools and countless examples, case studies, personal anecdotes, and other resources that helped the entire class to create their own business plan for the first time. During our discussion in class or 1-on-1, he was always understanding, encouraging and just as motivated to learn as the students themselves; sometimes, maybe even more so! His curiosity and passion to teach is visible in all of his undertakings, but it is due to his selflessness that I see him as more than just a mentor, but also as a friend. If you’re reading this now, it is your time to get inspired. Make the best out of your experience with him!
Working alongside Marco at ISAG has been one of those rare experiences that genuinely shifts how you think about the gap between idea and action. What stands out most is that he never lets you stay comfortable in the "someday" space. He is direct, practical, and precise. He sees exactly where you are stuck and gives you the one thing you actually need to move forward, not a lecture, not a list, just the right push at the right moment. He brings an unusual combination, serious academic depth and real-world instinct, and he switches between the two effortlessly depending on what the situation calls for. His energy is contagious, his feedback is honest, and his genuine interest in the people around him is impossible to miss. If you are sitting on an idea and wondering whether this workshop is worth your time, I would simply say that Marco is the kind of person who makes you stop wondering and start building.
Working with Professor Marco helped me start putting myself out there with more confidence. I learned that we should dream big and aim for big goals, but also that you have to take action and actually work towards them. Thanks to Marco’s practical approach, I understood how important it is to connect with people, sell yourself, and not just follow what everyone else is doing. His guidance also changed how I think about creating value and the importance of focusing more on the experience you design for others, and how real connection is what allows you to truly make an impact.
Marco was my Professor at ISAG. I always greatly admired the way he taught and captured the students' attention. The subjects he taught became much easier and more interesting to study the way he presented the knowledge.
Marco was my management teacher at ISAG in Porto. He was one of the first people who treated my CV like a real project, not just like another of his students.. He pushed me to believe in myself, improve my LinkedIn and video CV, and think of my skills as something I could build a career around. Since then, I worked as a junior financial consultant in Lisbon, had interviews in the Netherlands, and received multiple PhD offers from abroad. His mix of practical advice and focus on personal values makes him an ideal coach for anyone who has an idea and wants to turn it into something real.
With Marco, I felt immersed in the real world of business. What I enjoyed most was experiencing the up-to-the-minute market insights. That's actually crazy. He made me feel like every class was an event I couldn't miss, or I'd fall behind in such a competitive world. Also the feedback he provided in my presentation of my marketing plan for a start-up really changed the way that I see the market as a whole.
I met Marco in the first year of my Bachelor's degree back in 2021. Not only was he our course coordinator but also Marketing professor, and later on, Sales Marketing professor. Marco truly cares about his students and a lot of what I have achieved to this day, was also motivated by him. He always urged me to be the best version of myself and, above all, Marco believed in me when I was uncertain or afraid of what the future had in store for me. I will always be grateful for the academic and personal guidance I got from him. I wish everyone had this support through their academic process. Towards the end of my degree, I got the chance to work closely with Marco for his personal project. He is passionate, driven and has so much knowledge in Marketing. If you get the chance to learn from Marco, take it, you won't regret it.
I spent one semester during my Erasmus exchange program in Porto. Learning from professor Marco was truly valuable to me, not only for the business knowledge he shared with us, but also because I learned to think out of the box. This is something that I continue to find valuable both in my professional and personal life.
I worked closely with Marco across several ISAG courses, including the MBA and a module on AI for business. He also later interviewed me on his podcast, Values Beyond Time. He prepares carefully and teaches with real clarity. Hee has a talent for connecting business questions to the values underneath them, which came through as much in the interview as in the classroom. If you are thinking about working with him or joining a workshop, I would recommend it.
As an Erasmus student, I attended Marco’s Sales Management and Marketing classes, and they were honestly some of the most memorable classes I had during my bachelor's degree. What I appreciated most was that the lessons were never just about theory. Marco always connected the topics to real-life examples, which made everything much easier to understand. I left each class with something practical that I could actually use in my own project. I also remember how creative his teaching was. One of the first activities we did was about thinking outside the box, and even a year later, I still remember it, and I often find myself coming back to that lesson. If you have the opportunity to learn from Marco, I would definitely recommend it.
Marco and I worked together in my master thesis at IPAM Porto. He is a devoted professor that focuses on delivering value to the projects and students more than just content. Working or studying with Marco is one step closer to starting to excel in your line of work. Marco will make sure you are heading to the right direction and with hard work from your side, I’m sure you’ll do it.
I had the honor of getting to know Marco while I was doing my Erasmus at ISAG in Porto. Marco was one of my main teachers, and I had him for courses such as Entrepreneurship, Marketing, and Sales Management. I can honestly say that Marco is one of the best teachers I’ve had throughout my educational journey. From the very beginning, I realized that his approach was different. He is genuinely interested, engaged and passionate about what he teaches. He has this energy that keeps you engaged in class and encourages open conversations, both on and off topic. I was already passionate about business, so his classes made me even more excited about it. But even for those who were not particularly interested in the subject, he had a way of making them curious and engaged through his approach. That being said, Marco inspired me to develop a real entrepreneurial spirit, and I’m very grateful for that. I want to thank him for mentoring me beyond the courses and taking the time to support me outside the classroom as well.
I met Marco while I was a Master's student in Global Marketing at IPAM Porto. From an early stage, I recognized his genuine dedication to his students, as well as his passion for the subjects he taught, particularly Entrepreneurship. This gave me the confidence to ask for his support as the supervisor of my Master's thesis. This period was especially challenging, as it took place during the COVID-19 pandemic, bringing significant obstacles to classes and personal interaction. Nevertheless, Marco played a key role in helping us navigate this difficult environment. His consistently positive attitude and optimistic mindset motivated me to develop a topic that was highly relevant at the time and remains so today: online personal branding. I would highly recommend collaborating with Marco in any capacity, whether as a mentor, lecturer, workshop facilitator, advisor, or in any other professional setting. Beyond his knowledge and academic guidance, what stands out most is his genuine commitment to helping others and supporting the people and initiatives he takes on.
I had the opportunity to be a student of Professor Marco Bagheri during my degree in Business Management, and he played an important role in both my academic and professional development. From the very beginning, his energy, organization, and professionalism made classes engaging and created an environment where students felt encouraged to participate and learn. He communicates clearly, brings practical perspectives into discussions, and has a natural ability to connect with people. During my final thesis, he provided guidance and feedback that helped me achieve a strong result, and he later continued to support me with advice on my CV, job applications, and career opportunities. What I appreciated most was his willingness to invest time in helping students better understand their strengths and think more strategically about their professional growth.
I have attended a workshop on entrepreneurship by Prof. Marco and I can say that he is passionate about serving others with knowledge! His teaching style is fantastic because he has the ability to make students get to the points he wants to convey, even before he actually says anything about them! He is also very welcoming when it comes to helping and advising people. I found in him a likeminded person with a very impressive knowledge base and a rather helping hand. If considering one of his workshops, do it. You will be kept on the edge of your seat!
Marco has a professional and fair approach to teaching. He was always well-prepared, punctual, while successfully connecting theory with real-world practice through engaging projects. With his practical approach and clear communication, I gained a much better understanding of how to apply knowledge in real situations. I would highly recommend working with Marco to anyone looking for a person who is knowledgeable, approachable, and genuinely invested in his students' learning.
Learning from Marco has been a highlight for my professional career. He's a leader that has the ability to inspire from within, and these mentors are rare to find. His way of teaching is grounded in real life experience He also makes you question your own thoughts and beliefs, to expand your knowledge even further. Learning from him gave me the courage to seek for what I really want, losing all the fears and doubts on the way. I believe each one of us deserves such a person at least once in our lives. If you have the chance to learn from him, do not hesitate.
Professor Marco taught me during my bachelor at ISAG, and I couldn’t have asked for better guidance during this journey. He was always incredibly supportive, motivating and available whenever any situation. He was also the person who encouraged me to join the English-taught Bachelor’s program when it was still its pilot year. Looking back, I couldn’t be happier with that decision. What I appreciated most was his genuine interest in helping me grow, especially during my final project. Instead of giving generic advise, he always challenged me to think further and to “extract the juice” to the best of my abilities. I would highly recommend Professor Marco to anyone looking for a mentor who truly cares about helping people develop and reach their full potential.
I met Marco through my Marketing Masters Degree as my professor in Disruptive Business Models. As a very knowledgeable professional in the Marketing field, I admired Marco's insights and tried to absorb as much as I could from each class, given that I came from a different field of study. To my great surprise, I was very touched when Marco saw potential in me and invited me to work freelance in his consulting business creating copy and content for client accounts. This opportunity not only made me grow as a professional but, most importantly, has proven to me that giving chances to people matters!
The idea will not get clearer by waiting. The direction will not appear on its own.