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Free Workshop  ·  VBT Academy

Personal Branding on LinkedIn:
First Steps.

A free 90-minute online working session. Walk away with a complete LinkedIn framework, a profile audit, and a 7-day action plan. No theory, only practical steps you can apply immediately.

Friday, 19 June 2026 16h30 — 18h00 Online — Zoom English Free of charge
Register for free → See what we cover
Friday 19 June 2026
16h30 — 18h00 (90 min)
Online  ·  Zoom
English
Free of charge
🎖 VBT Academy certificate of participation included
What this workshop covers

Your LinkedIn profile is the first place most professional opportunities start.

Most people have a LinkedIn profile. Very few have one that actually works for them. The difference is not effort, it is strategy. This workshop gives you the strategy in 90 minutes, with time to apply it live.

Whether you are a student preparing for your first role, a professional looking for a career pivot, or someone starting to build a personal brand, this session gives you the exact framework.

01
The three-part profile audit
A structured framework for evaluating your current profile. Headline, summary, experience, and skills, each scored against clear criteria. You will know exactly what to fix and why.
02
How the LinkedIn algorithm actually works
Why some posts get 50 views and others get 50,000 from the same account, and what the difference is. Practical rules for content that reaches the right people.
03
Your personal brand headline
A live exercise: write, test, and revise your LinkedIn headline during the session. You leave with one that actually says who you are and who you are for.
04
Connection and outreach strategy
How to grow the right network without spamming people. The message structure that gets a response. Which connections actually matter at your stage.
05
Your 7-day action plan
Leave with five specific actions to complete in the next week. Not a general framework, a prioritised list for your situation, built live during the session.
Who it's for

You will get the most from this session if one of these describes you.

Students and recent graduates
Preparing to enter the job market and wanting a profile that positions you before your first real role.
Early career professionals
A few years in, ready to be more intentional about how you show up professionally online.
Career changers
Making a professional transition and needing a LinkedIn profile that reflects where you are going, not just where you have been.
Aspiring founders
Building something and wanting to establish your personal brand before, or alongside, your company brand.
You do not need to be on LinkedIn actively. You just need a profile (or the intention to create one) and 90 minutes of focused attention.
The session

90 minutes. Practical throughout.

16h30
10 min
Welcome and framing
Why LinkedIn matters now and the three things most people get wrong about it.
16h40
25 min
Profile audit framework
Live walkthrough of the three-part audit. Apply it to your own profile in real time.
17h05
20 min
Headline and summary exercise
Write your headline live. Share in the chat. Feedback from the group and from Marco.
17h25
15 min
Content and algorithm session
How to post content that reaches the right people without posting every day.
17h40
15 min
Your 7-day action plan
Build your prioritised action list. Five specific steps for the next seven days.
17h55
5 min
Q&A and close
Open questions. Certificate of participation issued by email within 24 hours.
Reserve your spot

Register for free.

Friday 19 June · 16h30 · Online via Zoom · 90 minutes · Certificate of participation included.

The Zoom link is sent to your email 24 hours before the session.  ·  Attending gives you €10 off Workshop 1 in Porto on 18 September 2026.

The facilitator

Why trust Marco to run this session.

Marco Bagheri
Marco Bagheri, PhD
Adjunct Professor, ISAG-EBS  ·  Invited Assistant Professor, IPAM Porto  ·  Founder, North Star Advisors

Marco is a marketing and entrepreneurship professor and practitioner with nearly two decades of experience spanning industry, academia, and programme development across the Middle East, Southeast Asia, and Europe.

Before entering academia, he worked in marketing and business development across technology, ICT, luxury interior design, and retail in Iran, Malaysia, Germany, and Portugal. He is a marketer turned university professor.

He teaches marketing, sales, and entrepreneurship at ISAG-EBS and IPAM Porto, rated 4.9/5 by students from over 35 nationalities, and directs the Bachelor in Management programme at ISAG.

He coaches startup founders through North Star Advisors on brand positioning and go-to-market strategy, and hosts the Values Beyond Time podcast on personal development, marketing, and entrepreneurship.

He has built his own professional presence on LinkedIn throughout the years, and has helped CEOs and founders bring visibility to their startups and stories.

Full background →